Sales Communication

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]

We spend a lot of time here coaching people on how to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion that happens in the […]

I’m so happy to introduce my former Broadcast.com and Yahoo! colleague Tim Sanders to our Latimer Group community. Tim is the author of five books including the New York Times Bestseller, “Love is the Killer App.” He is a top-rated keynote speaker and CEO of Deeper Media. Tim preaches generosity toward others at work. He […]

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables […]

Originally published with the Forbes Coaches Council, November 2018. When you speak to an audience — be it a room full of executives, a staff meeting, or a one-on-one phone call with a client — keeping a few key concepts in mind can help you get your message across persuasively and powerfully. Clarity, for example, ensures that […]

As you think about your next meeting, presentation, or sales call, consider how difficult it may be to persuade this audience to act on your message. Moving someone to action is a challenging task, especially if minds and behaviors must be changed in the process. But it can be done, and there are ways we […]

One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Confidence in public speaking continues to be a problem for lots of people. The spotlight is fully on you, everyone is listening, and we all want to do well. It is not […]

Here is a great way to think about your message, in three acts. ACT I: The Open You meet your audience, and your audience meets you. Your goal is to get them engaged right away, and the best way to do that is showing them what will be coming. Give them the topic, the main […]

Originally published with the Forbes Coaches Council, July 2018 Have you ever run a virtual meeting — over the phone or by video — and felt like no one was on the other end of the line? Have you ever asked a question in that situation and been met with what feels like an ocean […]

Originally published with the Forbes Coaches Council, June 2018. As a speaker, it’s always important to project authority. Whether through a mastery of detail, a clear understanding of your audience’s needs, a strong speaking voice or a poised stance at the front of the room, showing that you have expertise and confidence can go a […]