Sales Communication

We write constantly in this blog about all the different elements of good communication… clear messaging, effective visuals or slides, powerful presence and delivery, speaking with the “executive voice“… these kinds of topics are the dominant themes in this blog. But today, I want to write about the “net effect” of all of these things. […]

“Wow, that meeting was great. I wish it was a lot longer.” “When she explains things everything seems more complicated. It’s great.” “He never gets to the point. I love listening to him.” “It’s always hard to understand his main message, which is why I love his presentations.” “Her slide decks look like a passage […]

When we coach our clients on improving their persuasive communication skills, we don’t look at it as a matter of being “good” or “bad” at communicating. Obviously, not everyone communicates at the same level. For some, it comes very easily and naturally. For others, not so much. And for others, becoming more persuasive may be […]

Originally published with the Forbes Coaches Council November 22, 2017. When we think about how to become better communicators, we often think about the tools we use: our data, our PowerPoint deck, our posture and poise. And these are crucial. But the real keys to sustained, long-term improvement and success as a communicator might surprise you, in […]

Originally published with the Forbes Coaches Council October 20, 2017. To be a powerful communicator, you have to be brutally honest. You need to look critically at how great a change you are suggesting and how much you are asking of your audience. But perhaps the most important place you must look is within yourself. How […]

My wife and I recently had some bookshelves built in our home, which gave us some much-needed space to display many of the books we owned. So when the job was completed, we had a wonderful night of populating our new shelves. We had a little wine, and we spent hours opening up boxes of […]

Originally published with the Forbes Coaches Council October 2, 2017. There are lots of tips and techniques for crafting a persuasive bit of communication. But there’s one fundamental secret that underlies all of them. What is this secret weapon or becoming a powerful communicator? Honesty. Why? Because to successfully persuade someone, you need to be […]

We deliberately used an example of that weak language in the title of this post, to illustrate what it can do to your message and your credibility when presenting. Weak phrases like “pretty much,” “sort of,” “kind of,” or “a little bit,” don’t actually add a lot to your message. Phrases like these make you […]

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also […]

Did you know that a simple lesson from your high school physics class can help you be a more powerful communicator? The Leverage metaphor is one of our core concepts at The Latimer Group, one we use every day, not just in our client workshops, but in our own communication, as well. It’s a pretty […]