There are some days when our business decisions feel kind of like this... we are jumping off a cliff. The choices we have to make

Does your message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because

In this issue of FATHOM, we explore a real-life case study of solutions The Latimer Group was able to provide for a medium-sized aerospace company facing strong headwinds.

The Problem: The company had moved aggressively into generative AI without first grounding these investments in a strategic plan: they had purchased tools to say they had them, but failed to decide what problems the tools were solving and if they were the right tools. So how was this addressed? READ ON:

Before developing a message, we first identify the outcome we are trying to achieve. What problem are we trying to solve? Only then do we determine the message and persuasive point of view. Yet when it comes to workplace technology,

Leaders make an impact, with every action, statement, question, reaction, facial expression… even with silence. The more senior the leader, the bigger the impact. Sometimes those impacts are

The short answer is, “Yes, absolutely.” The slightly longer answer is, “Yes, but you have to work at it.” Some will have to…

Like any business owner, I spend a lot of time thinking about our business here at The Latimer Group. And like any business owner, I always try to understand the impact we are making and the value we are providing.

How do you make sure that other people are listening and engaged when you are in charge of a virtual meeting? In many ways, the same basic principles of persuasive communication apply.

Well-timed moments of silence will enhance the experience for everyone in the room.

From our experience many people begin their communication by opening their AI tool instead of taking a step back to complete the first step in The Latimer Communication Mode: Assessing their opportunity. This is exactly where the risk begins, not because AI is flawed, but because it lacks human discernment.

Showing your audience respect has a lot of great payoffs. It makes your audience feel engaged and positive, it can enable a culture of buy-in, in which people feel committed not only to execute a plan or implement a new product but to make it succeed… and it can make you a more specific, persuasive presenter.

Who Are You? It is a simple question that often baffles us. Many of us have spent years in the world of work and leadership, yet no one has ever stopped us to actually answer it.

My colleagues and I write and talk all the time about having a message plan. And furthermore, we write and talk all the time about how strong listening skills can make your message planning stronger and easier. But what do we listen for?

Frequently, one of the participants in a Latimer workshop will say something that totally grabs me. And I always will pause the workshop, write a note in my “ideas book” and then say, “That will be

At The Latimer Group, we often say, “no one leads all the time.” And today, we would like to dig into that a little bit more.

Great communication does not just happen. It requires thought, preparation, practice… and it requires a philosophy. There are many philosophies out there in the 21st century business world. But here is what works for us

My colleagues and I at The Latimer Group talk about this all the time… the power of persuasion is the most important skill one can have in our

One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Here are a few things that will help build your confidence, the first two of which will not surprise you in any way.

I heard from a business leader not long ago, someone I have done some business with, but who is also a friend. And what started as a quick “hey, how are you” conversation, turned into

But regardless of the kind of persuasive argument you might be trying to make, there are a a few universal truths we all need to keep in mind. If we want to make our most persuasive argument, we need to do a few things…