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Does your message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of every audience. There are so many things that come at each of […]

It’s a common occurrence in the business world. You prepare for a meeting or presentation, expecting that you will be able to speak for a certain length of time… only to find out that you will be allotted much less time than you planned for. Sometimes we even learn our fate as we are walking […]

This post was written by Jay Prewitt, Director of Coaching and Facilitation at The Latimer Group.  It was Saturday, January 28, 2023, and I was on my way to Starbucks, and then a hike in Laguna Canyon, when my phone rang. It was my colleague, our CEO Dean, and I immediately wondered if I would be heading […]

(Our author today is our wonderful colleague Robert Mapstead, Director of Learning and Instructional Design for our NextGen Services Group. Robert brings a strong creative mindset and voice to his work every day, so there is no one better to be talking about today’s topic: creativity. Enjoy!) Coming up with creative ideas is critical in […]

We spend a lot of time here coaching people on how to communicate in order to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion […]

If you have the power to advocate for the things you believe in… If you can make the compelling case for the idea… If you can influence the decisions and behaviors of others… If you can build consensus and persuade… You have competitive advantage. Period. Full stop. In the 21st century business world — where […]

At the risk of oversimplification, there are two macro “messaging problems” that come up a lot in our work. Problem #1: the speaker knows what they want to achieve, has a general goal in mind, but has not put enough thought into the details of the message and how they will achieve the goal. They […]

This blog post was inevitable. I was always going to write it. I just needed a moment of inspiration. Because when your favorite poem is quoted by your favorite actor/comedian, in your favorite scene from your favorite movie, the stars are about as aligned as they could possibly be. So, late the other night I was flipping around […]

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]

How Do You See Your 12 Notes?

Posted On February 23, 2023 BY

This post was written by Dan Cooney, Founder of The Cooney Company and a long-time Coach and Facilitator with The Latimer Group. Creators have always fascinated me, especially music creators. There’s a line from the movie A Star is Born that blew me away, even the first time I heard it. But then I couldn’t get […]

A book about change

The Latimer Corporation’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.