Strategies for creating the persuasive organization

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FATHOM: #7, June 2024

Current Issue: Building Communication With The Next Generation

Communication forms the bedrock of any successful
company — for the organization as a whole and for
the employees who work within it. Strong external
communication attracts clients, sells products, and
boosts reputation; strong internal communication
builds relationships, increases productivity, and
increases job satisfaction. Importantly, strong
communication isn’t just about being heard — it’s
about persuading an audience to act in order to
create even greater efficiencies, shorten time to
market, and build a collaborative and cohesive team,
among many other benefits.

Yet many early-generation employees lack
communication skills, especially persuasive
communication skills, and, in our experience,
don’t always see communication as an essential
skill. Additionally, the way many leaders approach
communication skills building does not resonate with
younger generations. That’s a problem for both the
organization and its leadership. So, how do we address this in our organizations?

Previous Issues

Issue 1

The Mistake of Meetings

Issue 2

Establishing Repeatable Performance in Communication

Issue 3

Leading the Evolution

Issue 4

Creating a Culture

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.