Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]
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Category: Sales Communication
We spend a lot of time here coaching people on how to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion that happens in the […]
Most people communicate selfishly in the workplace. Sorry… I apologize for that harsh opinion. But I believe it to be true. Most people communicate with their colleagues, customers, vendors, and suppliers based primarily on their own needs, wants and goals. Most people build their communication (presentations, meeting agendas, negotiation points, talking points) based on what […]
Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefits of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in […]
I’m so happy to introduce my former Broadcast.com and Yahoo! colleague Tim Sanders to our Latimer Group community. Tim is the author of five books including the New York Times Bestseller, “Love is the Killer App.” He is a top-rated keynote speaker and CEO of Deeper Media. Tim preaches generosity toward others at work. He […]
Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables […]
Originally published with the Forbes Coaches Council, November 2018. When you speak to an audience — be it a room full of executives, a staff meeting, or a one-on-one phone call with a client — keeping a few key concepts in mind can help you get your message across persuasively and powerfully. Clarity, for example, ensures that […]
Have you ever noticed that when people are making a business presentation, very often, they make the story sound super complicated? Have you ever noticed that once they sit down, and it is over, and someone asks simple questions, they can give simple, coherent answers? Have you ever listened to something they say in Q&A […]
As you think about your next meeting, presentation, or sales call, consider how difficult it may be to persuade this audience to act on your message. Moving someone to action is a challenging task, especially if minds and behaviors must be changed in the process. But it can be done, and there are ways we […]
One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Confidence in public speaking continues to be a problem for lots of people. The spotlight is fully on you, everyone is listening, and we all want to do well. It is not […]