This post was written by Kendra Raguckas, Director of Instructional Design & Technology at The Latimer Group. Like many of you, during this time of uncertainty, The Latimer Group is working remotely. This is a new normal for most of our team and there has been some adjustment to our communication as we transition to virtual […]
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Category: Sales Communication
This post was written by Dan Cooney, Director of Business Development at The Latimer Group. We were recently coaching a talented systems and operations manager (“Mike”) who previewed a presentation he was about to give on the importance of merging contact records in Salesforce for the sake of data hygiene. The intended audience for this presentation […]
This post was written by Dan Cooney, Director of Business Development at The Latimer Group. Have you ever been in a meeting with a busy PowerPoint slide beaming on the screen while a confident speaker proudly proclaims, “The numbers speak for themselves!” You look at the slide and wonder, “Do they?” When a speaker makes this […]
This post was written by Hannah Morris, Director of Assessment & Advancement at The Latimer Group. What elements stand out to you when you meet someone for the first time? We often hear about the handshake, appearance, warmth, and conversation. Making positive first impressions is highly important for our success – both professionally and personally. […]
It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is […]
At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]
Originally published with the Forbes Coaches Council. We all aspire to be better communicators. We all know that communicating well will help us accomplish our goals, impress our colleagues and our superiors and generate business. We all want to feel confident and project leadership. But while we see the benefits of good communication, we generally think about […]
We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]
Originally published with the Forbes Coaches Council. In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns, your needs and your circumstances, or […]
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]