Sales Communication

Communication (or rather great communication) is not a series of memorized steps, standard moves, or a list of tips and tricks (oh how I hate that phrase…) No. Great communication is really about questions and choices. It is about understanding what is really going on in a given moment, seeing the situation clearly, and then deciding […]

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]

We spend a lot of time here coaching people on how to communicate in order to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion […]

(Author’s Note: I was recently scrolling through our archive of old blog posts. And I came across this one, which I wrote in 2014. It is a simple story about an interaction with my then-four-year-old son, where he outmaneuvered me at the frozen yogurt shop. But as is often the case, the simple story illustrates […]

Everyone needs to know how to sell themselves. Sometimes we are in the midst of a formal job search. Sometimes we are building out our network, and are thinking about the next job. Sometimes we are auditioning for a promotion. Sometimes we are building the necessary relationships to sell more of our products and services. […]

Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefits of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in […]

Here is a conversation we regularly have with new clients… New Client: “I have a big presentation coming. Will you take a look at my slides?” Me: “Well, before we get to the slides, what is the point of the presentation?” New Client: “Here, it is on the slides.” Me: “I don’t care about the […]

In all of our workshops, we always ask participants about their goals for the session. And we get lots of great answers to that query, often with some ambitious and lofty goals like “I need to win this big piece of business“… and just as often, we hear seemingly more modest goals like “I just […]

The people we speak with, or to, are under no obligation to actually listen to what we are saying. With so many choices available for information and content, it’s very easy for people to “change the channel” away from you and your message, and divert their attention to a message more relevant to them. As […]