Selling Yourself? Then Sell The Person, Not The Resume

Everyone needs to know how to sell themselves.

Sometimes we are in the midst of a formal job search.

Sometimes we are building out our network, and are thinking about the next job.

Sometimes we are auditioning for a promotion.

Sometimes we are building the necessary relationships to sell more of our products and services.

At all times, and in so many ways, whether we realize it or not, we are selling ourselves to the people around us. Or at least we should be… And this means that we need to be thinking about what we project out to the world. It needs to be authentic. It needs to be sincere. It needs to be real.

And far too often, people fall into the trap of “selling” their credentials, the types of things that we might list on a resume. Credentials are important. I “sell” my credentials too. If you read my bio, I don’t shy away from the things that I have done, and the things I am proud of.

But our credentials are just table stakes, the price of admission. When we are selling ourselves in the most effective way, we show people more than what we have done and more than the skills we have.

When we are selling ourselves in the most effective way, we show the kind of person we will be, the way we will show up for our colleagues, clients and customers.

When we are selling ourselves in the most effective way, we show the impact we will have on the people around us, what it will be like to work with us.

Don’t shy away from your credentials. But your story needs to be about a lot more than credentials.

Sell you.

It’s a noisy world out there. It’s hard to be heard. And selling yourself in the most authentic way possible is the best way to get heard.

Good luck.

Does your team:
– Take too long to make decision?
– Fail to ask for what it wants or needs from you?
– Make things too complicated?
– Deliver unconvincing or disorganized presentations?
– Have new hires who are unprepared to communicate in the workplace?

We transform teams and individuals with repeatable toolsets for persuasive communication.
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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.