Make Great Communication Part of Your Brand

In all of our workshops, we always ask participants about their goals for the session. And we get lots of great answers to that query, often with some ambitious and lofty goals like “I need to win this big piece of business“… and just as often, we hear seemingly more modest goals like “I just want to be less nervous.”

But regardless of the “altitude” of the goal, we always encourage the people we work with to think about what great communication skills can do for them, overall. When we have great communication skills we can better articulate our value, our product or service, ourselves… And when we have great communication skills, we not only are able to advocate for the things we believe in. But we also are able to get to the point, speak clearly, not waste time… and such skills become part of our brand. 

So imagine this… Imagine if you were known as someone who always gets to the point… Who doesn’t waste time… Who makes complicated things easier to understand… Who can articulate the vision in easy-to-grasp ways. Imagine how powerful that would be for you.

Your communication skills should allow you to be heard, and to advocate for the things you believe in. And your communication skills can and should become part of your overall brand in the workplace.

Now THAT is a great goal.

Good luck, and have a great day.

We believe that great communication skills change the world. We transform people and organizations of all sizes with simple, repeatable techniques, through an integrated platform of corporate training, coaching, and asynchronous learning.

Our entire business has been built on the referrals from satisfied clients. So, if you enjoyed your experience with The Latimer Group, or if you like what you read here, please share your experience with others. And if you would like to know more, please contact us at, or visit our website The Latimer Group.

We look forward to hearing from you.

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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.