Video: Using Leverage to Persuade and Sell

Did you know that a simple lesson from your high school physics class can help you be a more powerful communicator? The Leverage metaphor is one of our core concepts at The Latimer Group, one we use every day, not just in our client workshops, but in our own communication, as well. It’s a pretty simple tactic, yet one that’s critical to helping you communicate at the highest level.

Leverage can help you more easily move an otherwise immovable object. And you can use that same concept of Leverage to move your audience to action. By changing the three variables of a lever — the fulcrum, lever, and weight — you can make it easier or harder to move your audience to act on your message.

This video will show you how to apply the concept of leverage to your business communication to help you sell more, build consensus around an idea, and communicate more effectively in the workplace.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at


Leave a Reply

Your email address will not be published. Required fields are marked *

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.