We write constantly in this blog about all the different elements of good communication… clear messaging, effective visuals or slides, powerful presence and delivery, speaking with the “executive voice“… these kinds of topics are the dominant themes in this blog.
But today, I want to write about the “net effect” of all of these things. When you combine a clear and valuable message, with simple and visual slides, and then add in a powerful presence, the net effect on your audience is this…
You become easy to listen to.
Think about that for a moment. Think about the power you possess when people find you easy to listen to. That is what I would call competitive advantage.
When your message is confusing, disorganized and unclear, people have to work hard to figure out what you are saying. Clear messaging makes you easy to listen to.
When your slides are visually overwhelming, text heavy and distracting, people have to work hard to absorb your slide. A simple and visual slide deck makes you easy to listen to.
When your delivery is distracting or annoying, people have to work hard to stay focused on what you are actually saying. A powerful presence makes you easy to listen to.
The common denominator to all of our work comes down to this: make the message clear and valuable, and then make sure the slides or delivery don’t get in the way.
Make yourself easy to listen to. Make your meetings, conference calls and presentations the best and easiest part of everyone else’s day.
Have a good day.