Does your organization accurately communicate your message and your brand to the street? Does your entire organization communicate a consistent message out to your customers, vendors, partners or shareholders? Are you sure?
The larger your organization is, the more common it is to have communication gaps. Simple fact. And therefore, the larger your organization is, the harder you will have to work to make sure there is a consistent message going out to your various stakeholders. Organizations typically spend resources making sure they have “a message.” But all too often, we see organizations fall down and fail to make an equally big effort to insure that this message is well understood by all, and communicated out consistently.
Clear, and CONSISTENT, messaging is critical in the 21st century. There is too much competition for air time and mind share. There is too much noise, and it is easy for your audience to misunderstand or be confused by your message. And if your audience has to work really hard to understand what your organization is really about, guess what? They will stop trying pretty quickly.
So here is the quick thought for the day. It’s not enough to only think about what your organization’s message will be. You need to spend just as much time and and just as many resources making sure that people throughout your organization understand what the message is, what they need to be saying (or NOT saying), and how you want them communicating.
In a crowded, noisy, competitive business world, clear AND consistent messaging is mission critical.