Here is a great way to think about your message, in three acts.
ACT I: The Open
You meet your audience, and your audience meets you. Your goal is to get them engaged right away, and the best way to do that is showing them what will be coming. Give them the topic, the main points, the key players, whatever key information they will need later. We don’t want them thinking ahead to the final act. We want them engaged in the moment.
And if your topic is controversial, don’t keep them in suspense. Get it out there, in a respectful way. Hiding it from them until the end won’t make them like it more.
ACT II: The Detail
You now have their attention, and you need to prove your point. You need to provide the relevant detail so that they will support your idea, agree with your point, follow your lead, etc.
Don’t add anything extra. Extra detail doesn’t make it better. Details need to earn their way into your presentation. If it doesn’t fit, put it aside.
And if you want or need to hold their attention for a long time, then divide your content into chapters or sections. At the end of each chapter, give your audience a moment to absorb with an internal summary.
ACT III: The Close
Go back to the beginning. Tell them nothing new. Pick the things you want them to remember most, and say them again. If ACT 1 and ACT III sound a lot alike, then you have written a good message plan.
Three acts. That’s all! Keep it simple!
Have a great day.