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The Message Makeover Podcast: An Interview with Author Tim Sanders

I’m so happy to introduce my former Broadcast.com and Yahoo! colleague Tim Sanders to our Latimer Group community. Tim is the author of five books including the New York Times Bestseller, “Love is the Killer App.” He is a top-rated keynote speaker and CEO of Deeper Media.

Tim preaches generosity toward others at work. He wants us to share our knowledge and networks. Regarding persuasion, he believes that as we enter into discussions about the new and disruptive, we have to ground our approach in the familiar because it’s when we feel safe that we can relax and lean into what’s new.

Tim Sanders is my kind of guy – he weaves together references to Herb Kelleher, the founder of Southwest Airlines, and lyrics from “The Cure”. We hope you enjoy the podcast!

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Image: timsanders.com

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