Persuasion

Persuasive communication is NOT about screaming louder than the other person. Persuasive communication is NOT about bullying or intimidating someone into agreeing with you. Persuasive communication is NOT about interrupting someone, cutting them off so they cannot finish their point. And persuasive communication is NOT about saying one thing to a colleague and then playing […]

“Did the speaker first capture the audience’s attention?” This is perhaps the most critical coaching question we ask in our persuasive communications workshops. What’s the big deal? Well, it’s a noisy, “this one goes to eleven” world out there, and it’s only getting noisier. How are you going to be heard in that world? If you can’t capture […]

The numbers may vary from study to study, but the story is generally the same these days: a significant percentage of emails today are initially read via a mobile device. But when it comes to work-related emails, most of the importantemails we write, the ones with some substance on important topics, we tend to write from […]

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables […]

“Get good at something, and don’t try to be something that you are not. Don’t try to do something that you don’t fully understand, . If you try to be something you’re not, it will come off as disingenuous.” ~L.J. Spinnato, varsity football head coach, Choate Rosemary Hall In this episode of The Message Makeover, […]

Last week Apple revised revenue guidance down for the holiday quarter by 9%.  They communicated the news in a detailed letter to investors and also in a CNBC interview with CEO Tim Cook. In this episode of the Message Makeover, we discuss the pitch-perfect manner in which Apple delivers the bad news.  The first six […]

In our communication workshops, we work with clients from many countries, across several continents, and of course, in varying age groups, from just-out-of-college Millennials to Gen X’ers to late Baby-Boomers. In our work with these individuals, we often find a disconnect between how the generations speak to each other. These differences across the generations exist […]

Several of our coaching conversations at The Latimer Group lately have been focused around one particular challenge: When I am speaking to my boss, how do I stay out of the weeds? I get stuck in the deep detail, and he/she gets frustrated with me. Sound familiar? “Too much detail” is a constant issue in the […]

Originally published with the Forbes Coaches Council, November 2018. When you speak to an audience — be it a room full of executives, a staff meeting, or a one-on-one phone call with a client — keeping a few key concepts in mind can help you get your message across persuasively and powerfully. Clarity, for example, ensures that […]

The other day I was playing with my kids, and my elder child asked me more about what I do at The Latimer Group. I gave him what I thought was a good answer… “we provide coaching and training to…” But my answer wasn’t super helpful to a nine-year old. So I took another stab […]