The Message Makeover Podcast: An Interview with Choate Football Coach L.J. Spinnato


“Get good at something, and don’t try to be something that you are not. Don’t try to do something that you don’t fully understand, . If you try to be something you’re not, it will come off as disingenuous.” ~L.J. Spinnato, varsity football head coach, Choate Rosemary Hall

In this episode of The Message Makeover, Dean and Dan interview L.J. Spinnato, the coach who has won 48 games and five consecutive New England prep school championships. L.J., Dan, and Dean discuss communication style, information flow when things are under duress, and how to build a winning staff and culture.

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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.