The hardest thing for any subject matter expert (SME) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, and when we know a lot about it, it is really hard to distance ourselves from it and […]
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Category: Persuasion
In this episode we interview long-time friend and advisor Phil Bonanno on the art (and a little bit of the science) behind understanding your customer, and figuring out how to connect with them. Phil has a unique take on human connection, and how it plays into the ways we communicate and sell. And he is […]
We were having a conversation with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value that […]
A short post today, with some simple, but very powerful lessons to help you become a more effective communicator. These are the concepts we’re thinking about most often in our coaching and client workshops. Click the links throughout to learn more. Think about the outcomes you are trying to achieve. Communicate with purpose. Avoid […]
This post was written by Hannah Morris, Director of Assessment & Advancement at The Latimer Group. In our work, we focus most of our efforts on helping people to build consensus, create alignment, and get others on board with their approach or initiative or idea. We help individuals reflect upon their own goals and their audience’s goals […]
Speaking well can be pretty hard. Speaking in a way that captures attention, and helps you achieve your business goals can be intimidating for lots of people. It is hard, in many ways. But the keys to success can also be pretty simple, if you think about it the correct way. So let me make this easy […]
According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business presentations […]
Building connection and relationships with our clients is the coin of the realm in business. There are lots of important inputs that lead to business success. But our clients and the relationships we build with them are the most important input of all, by far. It’s not even close. And as we all now know, […]
In a noisy, uncertain, opinionated world, being a good listener has never been more important. Good listening opens doors of communication by creating understanding, fostering empathy, and helping you connect with your audience. Those key elements allow great communication to occur, paving the way for the outcome you’re looking for.
At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]