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Category: Persuasion

How to Boost Your Communication Value

Originally published with the Forbes Coaches Council, November 2019. Have you ever gone into a presentation or a sales meeting convinced that you were about to deliver a slam dunk, only to come out feeling like you threw brick after brick? Have you ever introduced a new initiative to your team with great confidence that […]

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Controlling the Outcome of Your Communication

“That’s not what I said…” “That’s not what I meant…” “You’re not hearing me…” You’ve probably said at least one of those three things at some point in communicating with your colleagues. At first pass, they may seem like simple objections, simple statements to help steer someone to the point you’re trying to make. But […]

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How to Communicate at the Highest Level

Have you ever considered mapping your progress as a communicator? In short, the only way to REALLY be sure you’re improving as an effective communicator is to have some way to measure that improvement. When we work with clients at The Latimer Group, we use a three-stage rubric of Professional-, Leadership-, and Executive-Level communication… So how do we […]

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Be Human — Machines May Do Everything Else

Communicating with empathy might be the most important skill you can master. Why so?  Because it’s quite possible that machines are going to be dramatically better at almost – almost – everything else, and maybe much sooner than we expect. What we know for sure is that artificial intelligence (AI) is already very much woven […]

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4 Persuasion Tips from a Brewery Tap Room Manager

Today’s post was written by Brett Slater, Chief Social Media Officer at The Latimer Group. In addition to my work with The Latimer Group, I also work in the tap room of a local craft brewery in the tourist town of Boothbay, Maine. On any given summer Saturday, I interact with literally hundreds of people […]

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The Hidden Key to Building Credibility

Let’s talk about building credibility… real credibility. Not the short term version of credibility that comes from a referral or a common friendship or the personal courtesy of someone giving you a chance. No… let’s talk about the long-term credibility that is built by you, your actions and your performance. Real credibility is created in […]

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How to Succeed in The New Communication Age

At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]

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How to Add Immense Value to Everyone and Everything

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is loud, there is endless competition for mindshare and attention, and everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This problem is chronic […]

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First Impressions – How to Leverage and Fight Them

It takes less than 30 seconds for people to decide what kind of person they think you are. What a quaint idea! In fact, Princeton psychologists Janine Willis and Alexander Todorov have demonstrated that study participants make judgments about a person’s competence and trustworthiness in as little as a tenth of a second. One of the […]

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Speaking Tips: How to Give Your Message More Impact

Does you message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of your audience. There are so many things that come at each […]

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