5 Steps to Making a Message with More Impact
Posted On March 28, 2023 BY Dean Brenner
Does your message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of every audience. There are so many things that come at each of […]
5 Keys to Executing On Your Next Idea
Posted On March 14, 2023 BY Dean Brenner
We spend a lot of time here coaching people on how to communicate in order to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion […]
The Most Important Skill in Business
Posted On March 9, 2023 BY Dean Brenner
If you have the power to advocate for the things you believe in… If you can make the compelling case for the idea… If you can influence the decisions and behaviors of others… If you can build consensus and persuade… You have competitive advantage. Period. Full stop. In the 21st century business world — where […]
Goals and Plans: Two Common Problems
Posted On March 7, 2023 BY Dean Brenner
At the risk of oversimplification, there are two macro “messaging problems” that come up a lot in our work. Problem #1: the speaker knows what they want to achieve, has a general goal in mind, but has not put enough thought into the details of the message and how they will achieve the goal. They […]
What You Need to Know To Tell Your Story
Posted On February 28, 2023 BY Dean Brenner
At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]
The Most Important Building Block of Powerful Communication
Posted On February 7, 2023 BY Dean Brenner
Learning how to become an expert in anything is complex… mastering an athletic skill, inhabiting a character in a play, communicating in a powerful way, or anything else. Expertise, in any endeavor, is not easy to accomplish. Whenever I take a close look at the training and preparation habits of elite performers (something I do […]
5 Ways to Sound More Confident During Q&A
Posted On January 31, 2023 BY Dean Brenner
Lots of people spend time working on their preparation for their presentations. But for many, we spend considerably less time preparing for what follows the presentation… the Q&A. And in fact, one of the questions we hear most often in our coaching sessions is this: Can you help me sound more confident, when I am […]
The Key to Building Credibility
Posted On January 19, 2023 BY Dean Brenner
Let’s talk about building credibility… real credibility. Not the short term version of credibility that comes from a referral or a common friendship or the personal courtesy of someone giving you a chance. No… let’s talk about the long-term credibility that is built by you, your actions and your performance. Real credibility is created in […]
The Psychology of Weak Language
Posted On January 17, 2023 BY Dean Brenner
One of the things I listen closely for in our workshops is a certain kind of vocabulary that we call “weak” or “qualifying” language. And when I hear it, my coaching sensors start ringing loudly. Words or phrases like “sort of,” “kind of,” “pretty much,” or “basically,” can be toxic for the speaker and dramatically […]
Using Empathy To Connect With Your Audience
Posted On January 5, 2023 BY Dean Brenner
As a coach, I see a lot of different kinds of speakers: those who are confident and controlled and others who are nervous and still figuring out how to get their point across. And I’ve had people ask, “Don’t you sometimes want to laugh at how bad some of these presentations can be?” It might be hard to believe, […]