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Category: Persuasion

The Hidden Key to Building Credibility

Let’s talk about building credibility… real credibility. Not the short term version of credibility that comes from a referral or a common friendship or the personal courtesy of someone giving you a chance. No… let’s talk about the long-term credibility that is built by you, your actions and your performance. Real credibility is created in […]

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How to Succeed in The New Communication Age

At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]

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How to Add Immense Value to Everyone and Everything

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is loud, there is endless competition for mindshare and attention, and everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This problem is chronic […]

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First Impressions – How to Leverage and Fight Them

It takes less than 30 seconds for people to decide what kind of person they think you are. What a quaint idea! In fact, Princeton psychologists Janine Willis and Alexander Todorov have demonstrated that study participants make judgments about a person’s competence and trustworthiness in as little as a tenth of a second. One of the […]

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Speaking Tips: How to Give Your Message More Impact

Does you message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of your audience. There are so many things that come at each […]

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Manage Expectations, and Maintain Credibility

I was speaking with my good friend Tom the other day. Tom is a business owner, and the definition of a straight shooter. He doesn’t tolerate people who waste his time or who don’t deliver as promised. We were speaking about a few things on the phone, and he shared a story of a contractor […]

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The Amazing Power of Yet

My son started fourth grade this week, and on his first day he brought home something from his teacher that I found profound and inspiring. As he was excitedly recounting his first day, and telling us about old and new friends, his new locker and how he intends to decorate it, he pulled out a […]

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The Hardest Thing for A Leader to Change

Clients of The Latimer Group have heard me say, many times, that the hardest thing for any organizational leader to do is to change the way his or her people actually behave. If you want to reinvent your organization, you can add or subtract business units, product lines, services, locations, etc, etc, etc. You can make yourself […]

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Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world. But there is another way to […]

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Persuasion Tips: Be Ready to Argue the Other Side

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

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