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Category: Persuasion

Great Business Communication Is Not About You

The hardest thing for any subject matter expert (SME) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, and when we know a lot about it, it is really hard to distance ourselves from it and […]

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The Fine Line Between “Persuasion” and “Consensus”

We were having a conversation with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value that […]

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Agreeing to Disagree

This post was written by Hannah Morris, Director of Assessment & Advancement at The Latimer Group. In our work, we focus most of our efforts on helping people to build consensus, create alignment, and get others on board with their approach or initiative or idea. We help individuals reflect upon their own goals and their audience’s goals […]

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6 Simple Rules for Speaking Well

Speaking well can be pretty hard. Speaking in a way that captures attention, and helps you achieve your business goals can be intimidating for lots of people. It is hard, in many ways. But the keys to success can also be pretty simple, if you think about it the correct way. So let me make this easy […]

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Your PowerPoint Slides Can Only Hurt Your Presentation

According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business presentations […]

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Building Customer Relationships When We Can’t Meet

Building connection and relationships with our clients is the coin of the realm in business. There are lots of important inputs that lead to business success. But our clients and the relationships we build with them are the most important input of all, by far. It’s not even close. And as we all now know, […]

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How to Succeed in the New Communication Age

At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]

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