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Category: Persuasion

The Amazing Power of Yet

My son started fourth grade this week, and on his first day he brought home something from his teacher that I found profound and inspiring. As he was excitedly recounting his first day, and telling us about old and new friends, his new locker and how he intends to decorate it, he pulled out a […]

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The Hardest Thing for A Leader to Change

Clients of The Latimer Group have heard me say, many times, that the hardest thing for any organizational leader to do is to change the way his or her people actually behave. If you want to reinvent your organization, you can add or subtract business units, product lines, services, locations, etc, etc, etc. You can make yourself […]

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Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world. But there is another way to […]

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Persuasion Tips: Be Ready to Argue the Other Side

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

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How a Good Listening Plan Makes Your Message Stronger

My colleagues and I write and talk all the time about having a message plan. And furthermore, we write and talk all the time about how strong listening skills can make your message planning stronger and easier. But what do we listen for? Listening is great and important, and most people don’t do it very well. But is it enough […]

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Persuade Your Way To A New Job

Originally published with the Forbes Coaches Council, July 2019. We all face many moments of persuasion in our careers: convincing an executive to back a new initiative, selling a product or service to a new client, bringing our teams on board to change strategies. But perhaps the most important and nerve-racking persuasion opportunity is much more personal: […]

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Speaking Tips: Lead with the Summary

Have you ever led a meeting, handed out the slide deck, began discussing the topic and while still on slide 1 or 2, most of your audience has already flipped to the last slide? I’m sure you’ve seen this before… Perhaps you’ve been the one flipping to the summary, or perhaps you were the frustrated presenter. It […]

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A Simple Philosophy for Effective Communication

Great communication does not just happen. It requires thought, preparation, practice… and it requires a philosophy. There are many philosophies out there in the 21st century business world. But here is what works for us (and our clients tell us it works for them as well): Great communication requires a few key ingredients, which are the basis […]

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6 Steps to Help You Nail Your Next Interview

In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is to ask […]

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Leadership Tips: The Four Areas of Awareness

Originally published with the Forbes Coaches Council. In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns, your needs and your circumstances, or […]

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