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Category: Persuasion

It’s All About the Relationships, Part 2

This week, I am highlighting two special relationships that have had a disproportionate impact on the growth and success of The Latimer Group. It’s “Relationship Week” here at TLG headquarters. In my last post, I shared a little history about the founding of The Latimer Group, and focused on a man who hired us for […]

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Achieving Clarity with Focus and Space

This post was written by Hannah Morris, Director of Assessment & Advancement at The Latimer Group. When tackling big questions and conversations, we often need to get out of our normal routines and surroundings. Amidst the clutter of our busy desks and with the frequent interruptions of our typical office flow, it is hard to […]

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The Hardest Thing About Building a Message Plan

We spend a lot of our time with clients working on message development. We focus on delivery as well, but good delivery is almost irrelevant if you have not first worked out what the message will be. In other words: What you say is really more important than how you say it. When building a good […]

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Five Steps to Make You a Better Storyteller

What we care about most at The Latimer Group is your ability to communicate your message — your story — powerfully and persuasively to your audience. Virtually all the work we do points back to that theme of great communication, and great storytelling. Even in the workplace, great stories and great storytelling are what will stand out […]

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Busy is the New Stupid

Let me get the footnote of attribution out of the way. I “borrowed” that line, with permission, from my great friend and business school classmate, Phil Bonanno. And now back to our regularly scheduled program… My colleagues and I talk all the time about how listening, awareness and respect are critical building blocks of persuasion. […]

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Why We All Say, “I Never Said That!”

This post was written by Dan Cooney, Director of Business Development at The Latimer Group. We all see things differently. Thanks, Captain Obvious! Yes, it’s a truism, but why is this one so important to you as a communicator? You have to understand the perception gap — the difference between what you said and what […]

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The Psychological Challenge of Brevity

We had a great conversation with clients recently, in one of our Persuasive Communication Skills Workshops. And the topic of this conversation was typical. We were discussing with participants the need for getting to the point in the 21st century business world. And several of the participants were politely but firmly pushing back, concerned that I was coaching […]

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5 Solutions to Classic Communication Problems

If your communication problem is time, then brevity is your friend. Make sure to shorten your message significantly. Reduce your information to a list of “three things,” so that your message is easier to remember. If your communication problem is attention span, then a “hook” is your friend. Work hard to connect with your audience […]

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3 Keys to Stronger Audience Retention

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]

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