Sales Communication

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]

We spend a lot of time here coaching people on how to communicate in order to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion […]

Sometimes it is hard to know the right way to say or write something. Sometimes it is hard to know the correct tone to take. How should I speak to these people? How formal or informal should it be? The answers depend on lots of things: the nature and seriousness of the topic; the level of […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]

I had a powerful discussion yesterday with a room full of people from one of our client companies. We were talking about their new service area, and how to position it. Their company is in a highly competitive industry where differentiation is hard, and where price is highly scrutinized.  The fear in the room is […]

One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Confidence in public speaking continues to be a problem for lots of people. The spotlight is fully on you, everyone is listening, and we all want to do well. It is not […]

Communication is often labeled a “soft skill.” Implying it is secondary behind the dominant “hard skills” which are more easily measurable like engineering, coding, physics. At LatimerNext, we disagree! We think of communication differently. Without communication skills, even if you’re the best at what you do, you will find it hard to advance and grow […]

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which may also be the […]

Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefits of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in […]