Persuasion

At The Latimer Group, our teaching model is based on the 4 Skills of Great Communication: Assess, Message, Document, and Deliver. In this new four-part series of our Soundwaves podcast, Dean shares the four skills of our model, through the story of The Latimer Group’s origin and evolution. As we conclude our 15th year of […]

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title […]

Originally published with the Forbes Coaches Council October 2, 2017. There are lots of tips and techniques for crafting a persuasive bit of communication. But there’s one fundamental secret that underlies all of them. What is this secret weapon or becoming a powerful communicator? Honesty. Why? Because to successfully persuade someone, you need to be […]

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also […]

Did you know that a simple lesson from your high school physics class can help you be a more powerful communicator? The Leverage metaphor is one of our core concepts at The Latimer Group, one we use every day, not just in our client workshops, but in our own communication, as well. It’s a pretty […]

Originally published with the Forbes Coaches Council at Forbes.com August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you […]

In our workshops at The Latimer Group, we don’t just assess whether your communication skills are “good” vs. “bad.” There are varying levels of good communication, and as we become more aware of our audience, and more honed in on our message, we progress from Professional Level Communication to Leadership Level to Executive Level. In […]

Originally published with the Forbes Coaches Council at Forbes.com July 25, 2017 For years, I’ve been intimately involved in the process of training Olympic-level athletes for the U.S. Olympic Sailing Program, both as an athlete myself and eventually as Chairman and Team Leader for all of U.S. Olympic Sailing. At that level of competition, there […]

While Dean enjoys a little vacation time with his family, we’ll revisit some of The Latimer Group’s most popular posts. This is a great one for #LeadershipMonday. Hope it’s a great week. ~The Latimer Group I came across something worth sharing with you, that I think will help you refine your leadership vocabulary. If you […]

Speaking well can be pretty hard. Speaking in a way that captures attention, and helps you achieve your business goals can be intimidating for lots of people. It is hard, in many ways. But the keys to success can also be pretty simple, if you think about it the correct way. So let me make […]