Persuasion

We preach preparation and audience understanding, all day, every day here at The Latimer Group. One of our foundational beliefs is that the more you understand about what your audience cares about, wants, needs, is motivated by, the easier it will be for you to build connection, anticipate roadblocks, and build message plans that are […]

Hey Friends, In the modern business world, there are really five ingredients that have to be present all the time for great communication to be possible. Depending upon who you’re “cooking” for, depending on what audiences you’re preparing for, you’re going to make choices of which of those ingredients needs to be most dominant. So, […]

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]

Every new generation has an impact on the workplace.For leadership, success depends not only on building the youngest generations’ communication abilities — it requires building the entire organization’s ability to communicate across these divides.

When we are listening to music, and there is a moment of silence in the piece of music, that moment of silence is not an absence of music. No. Rather, the moment of silence is part OF the music. I love this idea. The silence is a conscious choice by the composer. The silence contributes […]

We talk about this theme often here at The Latimer Group. But as with any important theme, it merits multiple mentions. When we are communicating in the workplace, we need to make sure we have the correct mindset. And that mindset is this… be more than a messenger. We need to be thinking about doing […]

I spoke at a professional networking group last week, with a room full of CIOs and IT Leaders. It was a wonderful event, with tons of great questions, stories and discussions. But one story really resonated with me, and I have not stopped thinking about it since. One of the leaders in the room took […]

We spend a ton of time helping our participants make the most persuasive argument possible, and are constantly hearing presentations seeking approvals, alignment, resources or a sale of some kind. And in many cases, we are helping our youngest clients advocate for themselves in a job interview. All of us need to be good advocates […]

Keeping your energy level up all the time is hard. We all get tired. We all get frustrated. We all get sick of our work/colleagues/friends/selves. And when we are any of these things, our productivity suffers. One of the best quotes I have ever heard (well… more of an attitude than a quote) is that “positivity […]