#KnowYourAudience

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. And in order to do that, there are 5 ingredients that must be included in our recipe: Clarity, Brevity, Context, Impact, and Value. But how much […]

Details matter in business, and in some industries, the details are everything. But the amount of detail we discuss in meetings and presentations, and the way in which we communicate it, is a daily source of frustration in most companies. Ask yourself this question: “What percentage of meetings that you sit in take your time […]

Have you ever listened to yourself speak to your colleagues or customers? Have you ever just recorded yourself in a standard, nothing-special conversation, and actually listened to what you sound like? Try this. Record yourself in a typical conversation or phone call and listen closely to what you sound like. More specifically, count your pronouns. […]

I just returned from a two-week trip to Shanghai and Singapore, where we conducted several training workshops for two different top clients. Our workshops were full of people from China, Singapore, Australia, New Zealand, USA, Britain, India, Belgium, Turkey, and Germany. It was a global group, with all of them reporting to global executives. Work […]

We coach people to be as persuasive and powerful in their communication as possible. But sometimes, your audience is just not open to what you have to say. Our clients often share experiences where the audience is not always open minded. Some of our clients tell us, “They don’t want to hear that from me,” […]

Last post of the week… I’m running to the airport now to begin the long trip home from Singapore. It’s been a great trip, but I’m excited to head home. I love being home, but I also love what international travel does for my approach to my business. I love being forced to stretch boundaries […]

In our last post, we talked about the undeniable benefits of having a broad perspective on communication and having a high sensitivity for audience understanding. Global travel is a great way to broaden your perspective and to realize the vastly different ways people communicate. We believe firmly in audience understanding as a mission critical component […]

Greetings from Singapore, where I’m doing a week of corporate communication training for two of our favorite clients. This follows up a week in Shanghai for the same two clients. International travel is exhausting and exhilarating at the same time. It’s exhausting to travel this far from home, for two straight weeks of day-long workshops. When I get […]

In our last post, we talked about the changing face of communication in the 21st century. We no longer live and work in a world where people have to listen to our message. With so many choices available for information and content, it’s very easy for people to “change the channel” away from you and […]