Be Clear and #MakeYourPoint


I just returned from a two-week trip to Shanghai and Singapore, where we conducted several training workshops for two different top clients. Our workshops were full of people from China, Singapore, Australia, New Zealand, USA, Britain, India, Belgium, Turkey, and Germany. It was a global group, with all of them reporting to global executives.

Work like this is a great way to enhance one’s world view. We get to take ideas that we think are important, and then give them the global road test far beyond an American client base. And we learned a lot of new things, and validated a lot of things we already knew.

Regardless of where you were born and what nationality is on your passport, here is an incontrovertible truth: business people do not like having their time wasted. Executives from around the world appreciate it when their people can get to the point quickly, and make the point clearly. On this last trip I spoke to executives from many countries, including the US, China, Australia and Europe. And what these executives have in common is that they all “speak executive.” The language of Executive is in many ways their first language now, more important than English or Mandarin. Executives want people to get to the point quickly. Period.

Communication in the 21st century business world requires clarity and brevity… absolutely requires it. You have to prepare and make sure you are ready to not waste people’s time.

Enough said… have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at



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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.