Communication Lessons from the Road, Part 2


In our last post, we talked about the undeniable benefits of having a broad perspective on communication and having a high sensitivity for audience understanding. Global travel is a great way to broaden your perspective and to realize the vastly different ways people communicate.

We believe firmly in audience understanding as a mission critical component to 21st century business success.

But at the same time, one thing to keep in mind, is that regardless of where your audience is from, no one likes having their time wasted. Business audiences the world over appreciate a speaker’s ability to get to the point. We continue to test this point with executives all over the world, and in our experience brevity and clarity translate everywhere: China, Singapore, Australia, Johannesburg, Rio de Janeiro, India, all over Europe and certainly all over North America. Regardless of where your audience was born, if your business audience has any level of responsibility, then in addition to appreciating cultural differences, you also need to be able “to speak executive.”

You can and should make some other adjustments when speaking to your global audience. But what should be non-negotiable is your ability communicate value and get to the point quickly. Your global audience will love you for it.

Good luck.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

Photo by Jay Turner adapted under the following license


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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.