Persuasion

One of The Latimer Group ’s core beliefs is that great communication skills can change the world. That’s why we are passionate about what we do, and everything we do starts with communication as our true north. Unfortunately, DEI has been relegated to compliance and risk management for too long, which is why it has […]

We spend a ton of time helping our participants make the most persuasive argument possible, and are constantly hearing presentations seeking approvals, alignment, resources or a sale of some kind. And in many cases, we are helping our youngest clients advocate for themselves in a job interview. All of us need to be good advocates […]

We write constantly in this blog about all the different elements of good communication… clear messaging, effective visuals or slides, powerful presence and delivery, speaking with the “executive voice“… these kinds of topics are the dominant themes in this blog. But today, I want to write about the “net effect” of all of these things. When you combine […]

Good morning, friends! We have been having the same conversation over and over lately, with many different client companies. Many of our clients are looking closely into their own cultures, and asking themselves some hard questions. And among the topics that keep coming up is this one: “How do we communicate more effectively as a […]

The people we speak with, or to, are under no obligation to actually listen to what we are saying. With so many choices available for information and content, it’s very easy for people to “change the channel” away from you and your message, and divert their attention to a message more relevant to them. As […]

Our work at The Latimer Group is all about helping our clients build strong and powerful communication skills. And to do that effectively, we have to be able to help them assess two things: current strengths and weaknesses, AND a path towards improvement. One without the other just isn’t that helpful. Skill development, in any […]

The hardest thing for any subject matter expert (an “SME” in business vernacular) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, when we know a lot about a certain topic, it often can be […]

Anyone who has ever worked with The Latimer Group, or read or listened to any of our content, will easily recall one of the primary tenets of our work – great communication requires that you understand who you are speaking to. We discuss this constantly — anyone who designs and delivers a message without being […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is indeed very loud, with a seemingly endless competition for mindshare and attention. And everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This […]