Persuasion

At The Latimer Group, we speak with our clients and friends all the time about the “New Communication Age” that we live in. Today, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to all the information they needed, the best communicators were, in fact, […]

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is loud, there is endless competition for mindshare and attention, and everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This problem is chronic […]

It takes less than 30 seconds for people to decide what kind of person they think you are. What a quaint idea! In fact, Princeton psychologists Janine Willis and Alexander Todorov have demonstrated that study participants make judgments about a person’s competence and trustworthiness in as little as a tenth of a second. One of the […]

Does you message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of your audience. There are so many things that come at each […]

[Author’s Note: This post was originally written in September 2019, right as my son was starting fourth grade.] My son started fourth grade this week, and on his first day he brought home something from his teacher that I found profound and inspiring. As he was excitedly recounting his first day, and telling us about […]

Clients of The Latimer Group have heard me say, many times, that the hardest thing for any organizational leader to do is to change the way his or her people actually behave. If you want to reinvent your organization, you can add or subtract business units, product lines, services, locations, etc, etc, etc. You can make yourself […]

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world. But there is another way to […]

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

My colleagues and I write and talk all the time about having a message plan. And furthermore, we write and talk all the time about how strong listening skills can make your message planning stronger and easier. But what do we listen for? Listening is great and important, and most people don’t do it very well. But is it enough […]

Originally published with the Forbes Coaches Council, July 2019. We all face many moments of persuasion in our careers: convincing an executive to back a new initiative, selling a product or service to a new client, bringing our teams on board to change strategies. But perhaps the most important and nerve-racking persuasion opportunity is much more personal: […]