Persuasion

“Get good at something, and don’t try to be something that you are not. Don’t try to do something that you don’t fully understand, . If you try to be something you’re not, it will come off as disingenuous.” ~L.J. Spinnato, varsity football head coach, Choate Rosemary Hall In this episode of The Message Makeover, […]

Last week Apple revised revenue guidance down for the holiday quarter by 9%.  They communicated the news in a detailed letter to investors and also in a CNBC interview with CEO Tim Cook. In this episode of the Message Makeover, we discuss the pitch-perfect manner in which Apple delivers the bad news.  The first six […]

In our communication workshops, we work with clients from many countries, across several continents, and of course, in varying age groups, from just-out-of-college Millennials to Gen X’ers to late Baby-Boomers. In our work with these individuals, we often find a disconnect between how the generations speak to each other. These differences across the generations exist […]

Several of our coaching conversations at The Latimer Group lately have been focused around one particular challenge: When I am speaking to my boss, how do I stay out of the weeds? I get stuck in the deep detail, and he/she gets frustrated with me. Sound familiar? “Too much detail” is a constant issue in the […]

Originally published with the Forbes Coaches Council, November 2018. When you speak to an audience — be it a room full of executives, a staff meeting, or a one-on-one phone call with a client — keeping a few key concepts in mind can help you get your message across persuasively and powerfully. Clarity, for example, ensures that […]

The other day I was playing with my kids, and my elder child asked me more about what I do at The Latimer Group. I gave him what I thought was a good answer… “we provide coaching and training to…” But my answer wasn’t super helpful to a nine-year old. So I took another stab […]

Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” […]

Originally published with the Forbes Coaches Council, October 2018. Not everyone is naturally a great communicator. In fact, almost all successful communication — persuasive, engaging, inspiring — is made, not born. It requires preparation, skill and practice. Of course, it takes time, and we all know how little we have of that. What helps is […]

As you think about your next meeting, presentation, or sales call, consider how difficult it may be to persuade this audience to act on your message. Moving someone to action is a challenging task, especially if minds and behaviors must be changed in the process. But it can be done, and there are ways we […]

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. “Look, talent comes everywhere, but having something to say and a way to say it so that people listen to it, that’s a whole other bag. And unless you get out and you try to do it, you’ll never […]