Persuasion

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

So often in preparing to communicate, we make a fundamental mistake: we enter what my colleagues and I refer to as “the messenger mindset.” What this means is that our entire approach to communication is about the “delivery of information.” Rather than communicating based on goals and desired outcomes, we set out to inform, to update, […]

The other day I was playing with my kids, and my daughter asked me about what I do at The Latimer Group. I gave her what I thought was a good answer, straight from our highly curated marketing materials: “we provide coaching and training to…” But my answer wasn’t super helpful to a six-year old. […]

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which may also be the […]

Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefits of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in […]

Hello clients and friends of The Latimer Group, I am excited to share some big news with you today. Twenty years ago, I founded The Latimer Group based on two simple goals: I wanted to coach communication skills, something I was deeply passionate about; and I wanted to build a company from the ground up. […]

There are a few scenarios that show up frequently in our workshops. And one of the most common is a request from a participant to help them sell their idea/initiative/recommendation. Nearly every day, we work with people who have looked at the problem, done the research, and believe they have the correct solution or idea […]

In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is to ask […]

What makes a great speaker? The qualities that immediately come to mind are things like confidence, expertise, poise, concision and great storytelling. These are all incredibly important pieces of not only engaging an audience but also persuading them. But there’s another aspect to excellent, convincing communication that can be easy to overlook: respecting your audience. Why respect? […]

As a speaker, it’s always important to project authority. Whether through a mastery of detail, a clear understanding of your audience’s needs, a strong speaking voice or a poised stance at the front of the room, showing that you have expertise and confidence can go a long way toward persuading your audience. But there’s another […]