#KnowYourAudience

A good meal should be enjoyed, one bite at a time. Take a bite, chew it, swallow it, enjoy it. If you eat it too quickly, it will be over and you will not have had a chance to think about it and appreciate the experience. Slow down! Don’t eat so quickly! And a good chef […]

I am currently in Paris, France running a series of two-day executive communication skills workshops for one of our top clients. The participants came from all over EMEA (Europe, Middle East, Africa.) In today’s workshop, we had executives from France, UK, Morocco, Italy, Portugal and Egypt. It was an outstanding group, and a thoroughly enjoyable day. In […]

It is  early on a Tuesday morning, and I am up early preparing for a couple of weeks of Executive Communication Skills workshops with our largest client. The participants will come from all over Europe, and the Middle East. I have advocated many times in the past that we all should “know our audience.” And […]

There will be no politics or political preferences in this post. But I will make a critical, although seemingly obvious, point. We advocate to our clients all the time the importance of not only strong preparation for your presentations, but we also advocate for time spent on practice. We separate those two concepts into two […]

In the 21st century business world, very few things are NOT global in some way, and successful professionals and organizations have no choice but to be thinking about how to reach and connect to a global audience. There are a few things we encourage our clients to do when they are speaking/presenting/meeting with a global […]

Did you learn some new things last week? Do you look at the world the same way you did six months ago? Do your business strategy and business goals change over time? In other words, if my knowledge of you and your business is based on where things were for you six months ago, would […]

I just returned from my 25th college reunion this past weekend, and yes… it was fun and exhausting, and a wonderful walk down memory lane. I spent time with great friends who I see regularly, occasionally and almost never, and all of it was amazing. Every reunion contains countless “so what have you been up […]

(Earlier today, at my 5am spin class, I heard some sad news. I learned that a guy who had been a regular member of our early morning spin group had died over the weekend, apparently taking his own life. We weren’t close… we were friendly, enough to chat before and after class. We knew each […]

My colleagues and I preach the importance of “knowing your audience” all the time. We believe it is a critical component of persuasion. But knowing your audience requires knowledge on multiple levels, beyond just the individual. Here is what I mean… if you are pitching someone on your product or service, and trying to sell […]

My colleagues and I always talk about the importance of knowing your audience, and preparing for your work communication correctly. We work with our clients on their ability to clarify the message and the ask, and to try to anticipate what the audience will care about, and the questions or objections they may have. And […]