The Hardest Thing About Building a Message Plan
Posted On July 1, 2019 BY Dean Brenner
We spend a lot of our time with clients working on message development. We focus on delivery as well, but good delivery is almost irrelevant if you have not first worked out what the message will be. In other words: What you say is really more important than how you say it. When building a good […]
Five Steps to Make You a Better Storyteller
Posted On June 19, 2019 BY Dean Brenner
What we care about most at The Latimer Group is your ability to communicate your message — your story — powerfully and persuasively to your audience. Virtually all the work we do points back to that theme of great communication, and great storytelling. Even in the workplace, great stories and great storytelling are what will stand out […]
Your Presence is Everything About You
Posted On May 22, 2019 BY Dean Brenner
There is this flawed perception that comes up in workshops all the time. And that perception is that “presence” is primarily created by the way one dresses, acts and speaks. We hear it all the time. First-time participants in our workshops want to separate the overall presentation performance into separate buckets: “Okay, let’s work on […]
The Psychological Challenge of Brevity
Posted On May 20, 2019 BY Dean Brenner
We had a great conversation with clients recently, in one of our Persuasive Communication Skills Workshops. And the topic of this conversation was typical. We were discussing with participants the need for getting to the point in the 21st century business world. And several of the participants were politely but firmly pushing back, concerned that I was coaching […]
3 Keys to Stronger Audience Retention
Posted On May 13, 2019 BY Dean Brenner
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]
One Meeting, Two Meetings, Short Meetings, Few Meetings
Posted On May 8, 2019 BY Dean Brenner
Here are some stats that will shock you: The average American employee attends 62 meetings per month, half of which are described by those same workers as a “total waste of time.” That translates into 31 hours per month, per employee of unproductive time. In addition, 45% of those polled felt “overwhelmed” by the number […]
The Metrics Of Persuasion: Two Key Variables In A Presentation
Posted On May 6, 2019 BY Dean Brenner
Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]
Jaws Vs. Glossophobia – Attack of the Podium II
Posted On April 22, 2019 BY Dan Cooney
In my last post, I used Chief Brody’s character from Jaws fame as an example of how our fight or flight system is triggered. Its manifestations run from sudden dry mouth, sweaty palms, flushed neck, butterflies in our stomach, and a brain that sputters like an old Fiat rather than performing like the Porsche 911 […]
4 Steps to Editing Your Presentation When Time is Short
Posted On April 17, 2019 BY Dean Brenner
It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]
The Message Makeover Podcast: Simplifying Your Communication with Bryan Gildenberg
Posted On April 15, 2019 BY Dean Brenner
“Getting them to embrace their humanity in front of an audience is a leap, and often times, people don’t want to do that…When you are talking to an audience, you are trying to move people, and the best way to do that is to talk to them like they’re people.” – Bryan Gildenberg, Chief Knowledge […]