Persuasion

How do you prepare for that big sales call, or that important meeting with your boss? If you prepare at all (not trying to insult you, but a shocking number of people still try to “wing it”), and if you are like most people we meet, then your prep goes something like this… organize your […]

The hardest thing for any subject matter expert (SME) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, and when we know a lot about it, it is really hard to distance ourselves from it and […]

In this episode we interview long-time friend and advisor Phil Bonanno on the art (and a little bit of the science) behind understanding your customer, and figuring out how to connect with them. Phil has a unique take on human connection, and how it plays into the ways we communicate and sell. And he is […]

We were having a conversation with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value that […]

We were having a conversation with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value that […]

We were having a conversation with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value that […]

A short post today, with some simple, but very powerful lessons to help you become a more effective communicator. These are the concepts we’re thinking about most often in our coaching and client workshops. Click the links throughout to learn more. Think about the outcomes you are trying to achieve. Communicate with purpose.   Avoid […]

This post was written by Hannah Morris, Director of Assessment & Advancement at The Latimer Group. In our work, we focus most of our efforts on helping people to build consensus, create alignment, and get others on board with their approach or initiative or idea. We help individuals reflect upon their own goals and their audience’s goals […]

Speaking well can be pretty hard. Speaking in a way that captures attention, and helps you achieve your business goals can be intimidating for lots of people. It is hard, in many ways. But the keys to success can also be pretty simple, if you think about it the correct way. So let me make this easy […]

According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business presentations […]