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Introducing Persuaded

Good morning, friends. I am proud to share the news with you that my new book, Persuaded, is done, and available! This is my third book, and I have been looking forward to this day for a long time. We will be announcing the book more broadly next week, but I wanted the regular readers of our blog to hear the news first.

In Persuaded, I share The Latimer Group’s system for persuasive communication — a system that makes individual skill development more understandable, easier to execute, and (perhaps most importantly) repeatable. But in addition to showing you the roadmap for individual skill development, Persuaded also shows how to implement the system across an entire organization. You will have the mindsets, tools, vocabulary and system to make persuasive communication a competitive advantage for yourself and your organization. You and your team will be able to get to the point more quickly, connect with your audience more consistently, and drive good outcomes.

From inception, The Latimer Group has been built upon the foundation of a simple idea… that great communication can change the world. The ability to articulate your point, advocate for your idea, cause people to care, and inspire action has always been an important skill. But we believe that it has never been more important than it is today. Persuaded will give you the road map you need to make communication skills a competitive advantage, for you, and your entire organization.

You can read more about the book and purchase copies of Persuaded here. I hope you enjoy it.

Have a great day.

At The Latimer Group, we believe that great communication skills can change the world. We transform people and organizations with simple, repeatable techniques and mindsets. We teach persuasive communication skills through an integrated platform of corporate training, coaching, and eLearning. To learn more about how we can transform your organization, e-mail us at

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