Year-End Thoughts from The Latimer Group
Posted On December 16, 2014 BY Dean Brenner
We’ve been reflecting a lot lately here at The Latimer Group… not only on 2014, but also on the last 8-10 years. The business environment has changed dramatically: more demands on our time, more access to information, more channels to communicate than ever, social media, lean organizations, a cacophony of opinion on everything… the world […]
4 Steps to Help You Get to Know Your Audience
Posted On December 15, 2014 BY Dean Brenner
Whitney and I are planning in earnest for another trip to Australia for client work, in 2015. We’re finalizing dates, logistics, content, etc. And when we are getting ready for a big trip with lots of client time, we always make sure to spend some time getting (or remaining) familiar with the client’s situation. We […]
Practice DOES Matter
Posted On November 20, 2014 BY Dean Brenner
I had an outstanding experience yesterday with a workshop participant from one of our major client companies. This young man had participated in one of our one-day presentation skills workshops about six weeks ago. And then he signed up for a different workshop this week, a two-day “executive communication skills” workshop. In the October session, […]
The Death of Spin Communication
Posted On November 10, 2014 BY Dean Brenner
The recent election cycle in the United States has made one thing very clear to me… that we have now reached a critical breaking point in our tolerance for “spin” communication. What is “spin” you ask? Anyone who lives in the USA knows exactly what it is, because that is all we hear anymore in […]
The Impact of Optimism
Posted On October 24, 2014 BY Dean Brenner
I’ve been working in Paris, France all week, leading a series of executive communication skills workshops for our largest client. The participants have come from all over Europe and the Middle East: France, England, Belgium, Spain, Italy, Saudi Arabia, Finland and India. It has been a fantastic opportunity to test ideas on a global scale and enhance […]
Executive Presence Means Different Things Around the World… Sort Of
Posted On October 22, 2014 BY Dean Brenner
It is very early in the morning in Paris, and I am preparing for day two of a workshop on executive communication skills and presence. The room will be filled again today with a culturally diverse group of executives from this client company, all of whom are serious about their communication skills, and this class. Over […]
To Communicate More Effectively, Know Your Audience as Completely as Possible
Posted On October 20, 2014 BY Dean Brenner
Anyone who knows The Latimer Group knows that “Know Your Audience” has been one of our enduring themes since our founding thirteen years ago. We believe it is one of the fundamental rules of great communication. And the concept has lots of implications and manifestations. Knowing your audience means, in its simplest form, understanding what will […]
Global Communication and the 3 Things Every Audience Needs
Posted On October 9, 2014 BY Dean Brenner
In the coming weeks, we’ll be doing some work with clients on three continents, and executives from 15 different countries. In planning business travel of this scale, it always gets me thinking about how we communicate in that global environment, and how we have to adapt what we do to an audience that may not have […]
5 Things Improv Class Taught Me About Business Communication
Posted On October 2, 2014 BY Dean Brenner
Today’s post was written by Brett Slater (above, left), Chief Social Media Officer at The Latimer Group Last June, I started taking comedy improv classes at Unscrewed Theater in Tucson, Arizona. My original motivation was to fan my creative flames by working with others in a collaborative setting. As a freelancer, I don’t work with […]
What’s Your Default Setting for Detail?
Posted On September 9, 2014 BY Dean Brenner
In nearly every one of our communication workshops, we spend significant time discussing the role of detail in 21st century communication. Does detail matter? Of course it does. How much detail is necessary? That depends on many things: who your audience is, how familiar they are with the topic, how senior they are, how mission […]