Dean Brenner

Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” […]

This is Thanksgiving week here in the United States, my favorite holiday. Forget for a moment the mythologized origins of the holiday… what I love most about Thanksgiving is the opportunity to pause, take a deep breath, visit with friends and family and give thanks. And it seems to me like this is harder to do […]

Originally published with the Forbes Coaches Council, October 2018. Not everyone is naturally a great communicator. In fact, almost all successful communication — persuasive, engaging, inspiring — is made, not born. It requires preparation, skill and practice. Of course, it takes time, and we all know how little we have of that. What helps is […]

Ask anyone who performs at a high level: athletes, dancers, singers, etc. They all prepare and practice their skills the same way. They break their skill down into smaller “sub-skills,” then practice each one individually, then put them all back together, and their overall skill level has improved. The same is true with communication. “Great […]

As you think about your next meeting, presentation, or sales call, consider how difficult it may be to persuade this audience to act on your message. Moving someone to action is a challenging task, especially if minds and behaviors must be changed in the process. But it can be done, and there are ways we […]

Originally published with the Forbes Coaches Council, September 2018. As a coach, I see a lot of different kinds of speakers: those who are confident and controlled and others who are nervous and still figuring out how to get their point across. And I’ve had people ask, “Don’t you sometimes want to laugh at how bad some […]

My colleagues and I always talk about the importance of knowing your audience, and preparing for your work communication correctly. We work with our clients on their ability to clarify the message and the ask, and to try to anticipate what the audience will care about, and the questions or objections they may have. And […]

My colleagues and I speak all the time about the importance of “knowing your audience.” And many people nod when they hear us discuss this, because we are certainly not the only people who preach this principle. But even though lots of people know about the concept, lots of people also don’t do it very […]

One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Confidence in public speaking continues to be a problem for lots of people. The spotlight is fully on you, everyone is listening, and we all want to do well. It is not […]

Originally published with the Forbes Coaches Council, August 2018 It’s a fact of modern office life: We all have to conduct business remotely. And many of us have to bring together a team of far-flung colleagues or reports. We all know that absorbing information given to us over the phone or through video conferencing is much […]