The Many Benefits of Clarity and Brevity


We are learning to deal with details and data, enormous amounts of it. We have spent the last 20+ years making massive improvements to the ways we create it, gather it, store it, share it, and analyze it.

But it is only recently that we have realized that all this information and data and details requires a new skill… rather, a skill that has been around for a long time, but now has renewed importance.

We need to be able to summarize it and explain it simply to others who don’t understand it, and don’t have much time or any attention span. That is our new challenge.

When we learn how to get to the point, with clarity and brevity, lots of things happen for us. People listen to us. They know we won’t waste their time. They feel respected. We gain more credibility. People are more likely to want to agree with us. We are able to speak more easily with executives above us on the org chart. We are able to explain things to anyone.

And perhaps most importantly, when we can get to the point with clarity and brevity, people don’t just describe us as great communicators. They do more than that. When we can communicate with clarity and brevity, people will say things like “I like the way she thinks…” or “She makes things so easy for me…” or “His meetings are always valuable…” or “She never wastes my time…

Getting to the point and speaking with clarity and brevity helps you in many ways. And it is the new competitive advantage.

Good luck!

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

Photo used under the following license.


2 responses to “The Many Benefits of Clarity and Brevity”

  1. […] Have you ever listened to someone who speaks really well? Who gets to the point? Who makes the point clearly? Who doesn’t waste your time and makes the message valuable? It is SO nice when that happens, right? It is so refreshing when a presentation or a conference call or an important conversation is efficient and clear. […]

  2. […] write all the time in this space about the importance of getting to the the point. No one likes to sit in a meeting, […]

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.