5 Steps to Giving Your Message More Impact
Posted On March 16, 2015 BY Dean Brenner
Over our last several posts, we have been reviewing the key characteristics of great business communication: Clarity, brevity, context… and today’s topic: impact. Does you message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need […]
Your Message Can Never Be TOO Clear
Posted On March 3, 2015 BY Dean Brenner
Here is something your colleagues or customers will never, ever, say to you… “That presentation was TOO clear. Please be LESS clear next time.” There are very few universal truths in the business world. Many issues and topics depend on context and the details of the situation. Rarely can we make rigid rules of things […]
Help Your Audience Retain Your Message
Posted On February 23, 2015 BY Dean Brenner
I’m writing to you early on a Sunday morning from my hotel room in Perth, Australia, the sun still hiding behind the eastern horizon. My colleagues and I are blessed and grateful to have a client base that takes us all over the world, with active relationships on five continents. And while that means we […]
4 Key Strategies for Persuasion
Posted On February 19, 2015 BY Dean Brenner
A quick post from the road today, about a pretty hot topic here at The Latimer Group: Persuasion. We write and talk about it all the time, and I think about it a lot, too (especially during down time when I’m traveling, like now). Consider the strategies you may need and use to persuade someone […]
The Balance of Needs
Posted On February 16, 2015 BY Dean Brenner
As a small business owner, I am constantly thinking about the various needs that I, and my teammates, should always be thinking about. What needs am I referring to? Whose needs? I am constantly thinking of three sets of need: 1. Our clients’ needs. We are a service provider, and we preach “knowing your audience” […]
The Art of Negotiation (as taught by a five-year-old)
Posted On February 13, 2015 BY Dean Brenner
(We originally published this post in June of 2014, but as always, there are business communication lessons here that ALWAYS hold up.) I spent the entire day yesterday with my five-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. […]
The Customer is NOT Always Right
Posted On January 26, 2015 BY Dean Brenner
Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has some element of truth to it. The customer knows what they want or need, and the customer is entitled to certain […]
What to Know Before You Tell Your Story
Posted On January 23, 2015 BY Dean Brenner
At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]
The Importance of Staying in Touch
Posted On January 12, 2015 BY Dean Brenner
We had a great interaction this week, a story worth sharing. We heard from a guy who had been in one of our workshops in 2005, back when he was with one of our biggest client companies. He left that company in 2007, which is probably the last time we had any contact with him […]
An Important Communication Lesson from 2014
Posted On January 9, 2015 BY Dean Brenner
Over the holiday, I was reviewing my client notes from throughout 2014. Last year we worked with client companies in a range of industries, including financial services and banking, insurance, mining, oil and gas, aerospace, commercial construction, and several other forms of heavy industry. And we worked with executives and professionals from North and South […]