Here is something your colleagues or customers will never, ever, say to you… “That presentation was TOO clear. Please be LESS clear next time.”
There are very few universal truths in the business world. Many issues and topics depend on context and the details of the situation. Rarely can we make rigid rules of things that ALWAYS must be done, or NEVER should be done. We live in a world that requires situational awareness.
However, here is a universal truth. If you are trying to sell something, build consensus, create alignment or persuade in any way, then being clear about your topic and the value will always serve you well. Being clear about your main message, the key points for your audience, will always serve you well. Being clear about what you want your audience to remember will always serve you well.
So, this will be a short post today. Think about your message. Prepare your message. Practice your message. And make your message clear.
Your audience will love you for it.
Have a great day.
Photo by Rob Watling used under the following license.
[…] Clarity, and keeping it simple. All but one agent brought a thick several-page leave-behind document full […]