Persuasion

The other day I was on a conference call with two good friends. One, Bill, is the CEO of US-based marine industry company. The other, Ron, is an independent marketing consultant. We were catching up on some business issues, and Bill made a comment that stuck with me. His company has had some communication challenges […]

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. And in order to do that, there are 5 ingredients that must be included in our recipe: Clarity, Brevity, Context, Impact, and Value. But how much […]

  I spent the entire day yesterday with my four-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. Home Depot was the highlight, for some tools. We then came home and spent several hours in the yard together. We […]

Details matter in business, and in some industries, the details are everything. But the amount of detail we discuss in meetings and presentations, and the way in which we communicate it, is a daily source of frustration in most companies. Ask yourself this question: “What percentage of meetings that you sit in take your time […]

We’ve done a couple posts recently about some things you’ll never hear anyone say in the workplace. You can read those posts here and here. But our point in today’s post is that as you go about your communication in the workplace, be it with colleagues, clients, or teammates, there are a few things that […]

A little more than a year ago, I wrote a short post here about the importance of instilling confidence in the people around you. I used a vignette about my son to make the point — a little story about how he was still young enough to not care about what other people thought. And […]

In nearly every workshop I teach, I ask a question that sounds something like this: “How many of you attend too many meetings that run long?” Nearly every hand goes up, every time. “How many of you get too many emails that are too overwhelming to read?” Nearly every hand goes up, every time. “How […]

“Wow, that meeting was great. I wish it was a lot longer.” “When she explains things everything seems more complicated. It’s great.” “He never gets to the point. I love listening to him.” “It’s always hard to understand his main message, which is why I love his presentations.” “Her slide decks look like a passage […]

In our last post, we talked about the undeniable benefits of having a broad perspective on communication and having a high sensitivity for audience understanding. Global travel is a great way to broaden your perspective and to realize the vastly different ways people communicate. We believe firmly in audience understanding as a mission critical component […]

In our last post, we talked about the changing face of communication in the 21st century. We no longer live and work in a world where people have to listen to our message. With so many choices available for information and content, it’s very easy for people to “change the channel” away from you and […]