Fathom: Leading the Evolution — Adapting to Virtual Communication and Embracing Its Strengths

Latimer Fathom No3 Online 1

(Hello, clients and friends of The Latimer Group. We are excited to re-introduce you to Fathom, which we launched in late 2019… but like so many other things, lost some momentum amidst the turmoil of 2020. The tagline for Fathom is “Strategies for Creating the Persuasive Organization,” which exactly captures our intent with this piece. While our goal with our daily blog is to help the individual think through and improve their communication and leadership skills, our goal with Fathom is to approach communication issues from the organizational level. Fathom will be published several times per year, with a rotating list of authors.

In this issue, my colleagues Hannah Morris and Kendra Raguckas consider how we can adapt and embrace the opportunities that virtual communication creates. This is not just another “new normal” piece of writing, which regurgitates how much the world has changed. Rather, this piece takes a forward-looking approach and shares perspectives on how we can do more than just survive in a virtual world. Instead, Hannah and Kendra consider how we can leverage virtual communications and thrive over the long term.

We are proud of Fathom, and we hope you enjoy it. – D.M.B.)

A year ago, businesses faced a challenge like no other. The COVID-19 pandemic brought lockdowns, largescale transition to working at home, and an overnight moratorium on business travel. Airports idled. Employees, co-workers, and clients lived in tiny boxes on the screen. As the weeks dragged on, what became clear was that businesses that were going to survive — or, even, thrive — in this new environment were those with strong, creative, nimble leadership who saw that it wasn’t enough to just take the normal standards of business operation and move them online. And nowhere was that more apparent than in the realm of communication.

As we move forward and see a near future when businesses return to in-person work, or a hybrid of in-person and remote work, strategically astute
continued businesses will continue to apply the lessons forced upon us during the pandemic. When used well, virtual communication can add significant value to business operations, even when it is not strictly necessary.

To subscribe and continue reading this and past issues, visit the Fathom page on our website.

Does your team:
– Take too long to make decision?
– Fail to ask for what it wants or needs from you?
– Make things too complicated?
– Deliver unconvincing or disorganized presentations?
– Have new hires who are unprepared to communicate in the workplace?

We transform teams and individuals with repeatable toolsets for persuasive communication.
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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.