STRATEGIES FOR CREATING THE PERSUASIVE ORGANIZATION
Leading the Evolution: Adapting to Virtual Communication and Embracing Its Strengths
A year ago, businesses faced a challenge like no other. The COVID-19 pandemic brought lockdowns, largescale transition to working at home, and an overnight moratorium on business travel. Airports idled. Employees, co-workers, and clients lived in tiny boxes on the screen. As the weeks dragged on, what became clear was that businesses that were going to survive — or, even, thrive — in this new environment were those with strong, creative, nimble leadership who saw that it wasn’t enough to just take the normal standards of business operation and move them online. And nowhere was that more apparent than in the realm of communication.
As we move forward and see a near future when businesses return to in-person work, or a hybrid of in-person and remote work, strategically astute
continued businesses will continue to apply the lessons forced upon us during the pandemic. When used well, virtual communication can add significant value to business operations, even when it is not strictly necessary.
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