STRATEGIES FOR CREATING THE PERSUASIVE ORGANIZATION
Creating a Culture: Best Practices for Strong Virtual Communication
Virtual communication, already a significant part
of our workplaces, grew to be our only avenue for
interaction during the COVID-19 pandemic. The
disruption caused by stay-at-home orders forced
sometimes painful transitions, but it also created the
opportunity for significant evolution and innovation
across business. In our last issue, we looked at
the overall picture of the advantages of virtual
communication, its impact on creative processes, and
its potential pitfalls. In this issue, we look at ways to
implement more specific best practices to get the
most out of virtual communication.
Communication is required to create a strong
workplace culture—one that has the flexibility to allow
in-person, remote, and hybrid employees to contribute
their best work. This kind of culture relies on
leadership that clearly and consistently articulates the
values and mission of the organization and identifies
the practices and policies that support those values.
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