Communicating Well in a World of Change

I was working with one of our best clients last week, FedEx. And during one of the workshops, one of the participants opened the presentation with a quote from Fred Smith, FedEx CEO and Founder:

If change makes you uncomfortable, then you are going to hate extinction.

Despite the fact that I can’t be certain about the quote and its attribution, I still love it.

Our world is a rapidly changing one, and the way we do things is in a constant state of change. We hear this from every client, regardless of industry. New ideas are constant. The ways in which we source, produce, market, sell and use things is changing constantly. Keep up with the change, or your business will wither and eventually die.

This matters to you in a bunch of ways. In addition to being comfortable with and adapting to whatever change is happening in your industry, you also need to be able to communicate the reasons and benefits of the change to others. Succeeding in a rapidly changing world requires more than just comfort with change. It also requires great communication skills so that you can get others on board with the changing landscape.

One of the questions I am asked most often in workshops is, “How do I get my team/client/manager on board with this change?” My answers are always pretty simple:

  1. Communicate why it is happening.
  2. Communicate the benefit of the change.
  3. Communicate the cost of not adapting.

Simple messaging wins the day in a complicated, fast-paced, noisy world.

Have a great day!

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at


Leave a Reply

Your email address will not be published. Required fields are marked *

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.