In a client workshop today, we were discussing just how much the world has changed with regard to how we communicate. We have more channels than ever. More access to information. More access to each other. Yet, we have way less time. At times, communicating can feel like a total info-dump, and each of us has to sort through to find what’s relevant for us, or risk a total overload. We’ve become an impatient culture, and most people’s communication skills have not yet caught up to this new reality.
So, who will succeed in the New Communication Age?
We believe it’s the person who gets to the point quickly. It’s the person who listens to understand. It’s the person who is able to boil information down to its essence, and make it simpler for people to understand. It’s the one who, each time he or she communicates, assesses what the audience needs, and delivers measured amounts of clarity, brevity, context, impact, and value.
Communication has changed, and will continue to do so. That’s the reality we’re living in. Are you adjusting for the New Communication Age?