Good “Pre-Persuasion” Makes Everything Else Easier
Posted On January 16, 2017 BY Dean Brenner
Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables […]
A Simple Tip for More Powerful Storytelling
Posted On October 31, 2016 BY Dean Brenner
This is a simple idea, but a very powerful one. We’ve all heard it before, yet so many of us continue to ignore it’s value. Whenever possible, tell your story with pictures and not words. Pictures create images in the mind, and for most of us the mind retains the things it sees much longer […]
Anticipate the Objection, and Make the Connection
Posted On October 12, 2016 BY Dean Brenner
I am currently in Paris, France running a series of two-day executive communication skills workshops for one of our top clients. The participants came from all over EMEA (Europe, Middle East, Africa.) In today’s workshop, we had executives from France, UK, Morocco, Italy, Portugal and Egypt. It was an outstanding group, and a thoroughly enjoyable day. In […]
3 Simple Tips for Speaking to a Global Audience
Posted On September 28, 2016 BY Dean Brenner
In the 21st century business world, very few things are NOT global in some way, and successful professionals and organizations have no choice but to be thinking about how to reach and connect to a global audience. There are a few things we encourage our clients to do when they are speaking/presenting/meeting with a global […]
Your PowerPoint Slides Can Only Hurt Your Presentation
Posted On July 20, 2016 BY Dean Brenner
According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business […]
The Best Presenters Use PowerPoint Like This…
Posted On July 8, 2016 BY Dean Brenner
Let me know if this sounds familiar… you have a presentation to give. You immediately begin thinking about your slide deck. You pull out the last presentation you gave on the topic, you dust it off and realize that some of the same slides will work. So you are on your way. Then you look […]
3 (First) Steps to Delivering a More Memorable Message
Posted On July 6, 2016 BY Dean Brenner
Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” […]
How to Make Sure You Get the Most of Employee Training
Posted On May 31, 2016 BY Dean Brenner
We had a great conversation with a long-standing client and friend yesterday, and part of it was a fascinating discussion of “new behaviors.” We were discussing some major training initiatives for his organization, and he asked the million dollar question: “How do we make sure we get a great ROI for our investment in training?” […]
Why You Should Make Time to Prepare for Meetings
Posted On April 13, 2016 BY Dean Brenner
One of the most frequent questions or objections we hear in our workshops, usually delivered right about the time we are teaching our Latimer Group Model for Persuasion, is this… “I don’t have the time to do the things you are telling me to do. I know I need to, but I just don’t have […]
Secrets of the Smart and Savvy Negotiator
Posted On April 7, 2016 BY Dean Brenner
I was recently speaking to a client, a person I have been coaching for about six months. This coaching assignment has been focused on the subtle aspects of persuasion. He is relatively new in his organization, and has wanted to work on how to better influence his colleagues, without coming on too strong. Many of […]