Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do.
When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” I mean figure out how to make it easy for people to remember your key message, your idea, your value. Make it easy for the audience to access the most important information, so that they will retain it.
1. Prepare your content so that you know what the main messages are, and so that the structure is easy to follow.
2. Prepare any supporting materials or visuals so that the key ideas pop off the page or screen, and don’t cure your audience’s insomnia.
3. Deliver in ways that draw attention to the key messages and make it easy for the audience to take notes.
There are plenty of techniques to accomplish all of these things. It’s not hard. It just requires some time and attention.
My point here is to get you thinking about making it easy for the audience to remember. Because if they don’t remember, nothing else really matters.
Have a great day.