A Simple Tip for Communicating More Value


When you are giving a business presentation, do you tell people what you think is most important? Or do you find ways to demonstrate value from their perspective?

When we are talking about being more persuasive, this is one of the most important things to consider. If you want to persuade anyone of anything, you have to think about how to communicate your point in a way that will seem valuable to them. You have to make them care. If you want me to adopt your proposal, I am more likely to say “yes” if you demonstrate how it will be valuable to me, my team, our organization. If you want me to adopt your proposal, I am more likely to say “no” if you simply tell me what you think is most important.

In other words, try to move beyond your own perspective, and try to adopt your audience’s perspective. Try to demonstrate where the value is, from the audience’s perspective.

Good luck.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com

Photo by Dawn Ashley used under the following license.


5 responses to “A Simple Tip for Communicating More Value”

  1. […] is where the competitive advantage will come from. The people who will add dramatic value will be those who can clearly explain it all… who can make things simpler for their colleagues or customers… who can take complex […]

  2. […] to the point? Who makes the point clearly? Who doesn’t waste your time and makes the message valuable? It is SO nice when that happens, right? It is so refreshing when a presentation or a conference […]

  3. […] and end up sounding self-absorbed. Go the other way. Put yourself in the interviewers’ shoes. What will they care about? What will be interesting to them? How can you make it easy for them to remember you, in a good […]

  4. […] So, don’t be that person who wastes others’ time. Don’t be that person who rambles around and never gets to the point. Don’t be that person who runs calls or meetings with no value. […]

  5. […] is important. But it is not nearly enough. We need to be more ambitious than that. We need to add more value than that. We need to be thinking about building consensus and persuasion, all the […]

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.