For Successful Communication, Build From ‘Clear And Brief’
Posted On June 15, 2023 BY Dean Brenner
Not everyone is naturally a great communicator. In fact, almost all successful communication — persuasive, engaging, inspiring — is made, not born. It requires preparation, skill and practice. And of course, it takes time… and we all know how little we have of that. If we are going to build a successful communication foundation, let’s […]
One for Your Audience, One for You
Posted On June 8, 2023 BY Dean Brenner
One of the most common, and most tactical, comments we get from workshop participants is this: I understand why you want me to simplify my materials/slides. But I need to be ready for questions that may come up, and I need to be ready to support the person who wasn’t there. And I don’t want […]
First the Story, Then the Slides
Posted On May 30, 2023 BY Dean Brenner
Here is a conversation we regularly have with new clients… New Client: “I have a big presentation coming. Will you take a look at my slides?” Me: “Well, before we get to the slides, what is the point of the presentation?” New Client: “Here, it is on the slides.” Me: “I don’t care about the […]
Make Great Communication Part of Your Brand
Posted On May 4, 2023 BY Dean Brenner
In all of our workshops, we always ask participants about their goals for the session. And we get lots of great answers to that query, often with some ambitious and lofty goals like “I need to win this big piece of business“… and just as often, we hear seemingly more modest goals like “I just […]
Speaking Tips: Open with the Summary
Posted On May 2, 2023 BY Dean Brenner
Have you ever led a meeting, handed out the slide deck, began discussing the topic and while still on slide 1 or 2, most of your audience has already flipped to the last slide? I’m sure you’ve seen this before… Perhaps you’ve been the one flipping to the last slide, or perhaps you were the […]
Have You Earned The Right To Be Heard?
Posted On April 25, 2023 BY Dean Brenner
The people we speak with, or to, are under no obligation to actually listen to what we are saying. With so many choices available for information and content, it’s very easy for people to “change the channel” away from you and your message, and divert their attention to a message more relevant to them. As […]
Mapping Your Progress As a Communicator
Posted On April 21, 2023 BY Dean Brenner
Our work at The Latimer Group is all about helping our clients build strong and powerful communication skills. And to do that effectively, we have to be able to help them assess two things: current strengths and weaknesses, AND a path towards improvement. One without the other just isn’t that helpful. Skill development, in any […]
The Heart of Great Business Communication
Posted On April 18, 2023 BY Dean Brenner
The hardest thing for any subject matter expert (an “SME” in business vernacular) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, when we know a lot about a certain topic, it often can be […]
3 Keys to Stronger Audience Retention
Posted On April 11, 2023 BY Dean Brenner
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]
“Simple” Does Not Mean “Simplistic”
Posted On April 4, 2023 BY Dean Brenner
In our workshops, we talk all the time about making things simple. The simple answer wins the day most of the time. In a world that is increasingly fast-paced, time-starved, and overloaded with information, the person who can make complicated things simple and easy to understand rules the world. But when I talk about this […]