Presentation Skills

Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” […]

We have shared many past posts here on the need and importance of clarity and brevity in your communications. Clarity and brevity are often the price of admission to be heard in the 21st century — table stakes — the cost to simply be able to play in the big leagues and have people listen […]

I just returned from my 25th college reunion this past weekend, and yes… it was fun and exhausting, and a wonderful walk down memory lane. I spent time with great friends who I see regularly, occasionally and almost never, and all of it was amazing. Every reunion contains countless “so what have you been up […]

During a client workshop recently, the participants and I were talking about how different the world is now, compared to even twenty or thirty years ago. We were telling stories about life prior to email or the internet or 1000-channel-cable menus. I shared the fact that my kids have hardly ever seen a commercial because the television […]

One of the most frequent questions or objections we hear in our workshops, usually delivered right about the time we are teaching our Latimer Group Model for Persuasion, is this… “I don’t have the time to do the things you are telling me to do. I know I need to, but I just don’t have […]

(Note: This post was originally published in August of 2013. But it’s more important now than ever.) My family and I spent the weekend with some dear friends, and over the course of a weekend of laughter, swimming, ping pong and wine, the conversation turned (for a few minutes) to business. My good buddy, who […]

My colleagues and I preach the importance of “knowing your audience” all the time. We believe it is a critical component of persuasion. But knowing your audience requires knowledge on multiple levels, beyond just the individual. Here is what I mean… if you are pitching someone on your product or service, and trying to sell […]

(This post was originally published Dec 2014) I had an outstanding experience recently with a workshop participant from one of our major client companies. This young man had participated in one of our one-day presentation skills workshops about six weeks ago. And then he signed up for a different workshop this week, a two-day “executive […]

My colleagues and I speak and write all the time about the importance of getting to the point. We talk about the importance of respecting your audience’s time, managing their attention span, and how our fast-paced 21st century world makes this skill a critical one. It turns out that a pretty famous guy, Winston Churchill, […]

We talk and write often about our 5 “ingredients” in the recipe for great communication: Clarity, Brevity, Context, Impact, and Value. We also have written a few articles and blog posts about the War on Detail — the notion that details in business and communication DO matter greatly, but we should choose carefully which details we […]