Persuasion

The other day I was on a conference call with two good friends. One, Bill, is the CEO of US-based marine industry company. The other, Ron, is an independent marketing consultant. We were catching up on some business issues, and Bill made a comment that stuck with me. His company has had some communication challenges […]

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. And in order to do that, there are 5 ingredients that must be included in our recipe: Clarity, Brevity, Context, Impact, and Value. But how much […]

  I spent the entire day yesterday with my four-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. Home Depot was the highlight, for some tools. We then came home and spent several hours in the yard together. We […]

We’re pleased to contribute once again to Switch and Shift, a business blog focused on “the human side of business.” Our most recent contribution is called “5 Communication Behaviors We All Must Adopt.” In the rapidly-changing business world of the 21st century, there’s an overwhelming need for clearer, more succinct business communication. If we can […]

Details matter in business, and in some industries, the details are everything. But the amount of detail we discuss in meetings and presentations, and the way in which we communicate it, is a daily source of frustration in most companies. Ask yourself this question: “What percentage of meetings that you sit in take your time […]

I was speaking with my good friend Tom the other day. Tom is a business owner, and the definition of a straight shooter. He doesn’t tolerate people who waste his time or who don’t deliver as promised. We were speaking about a few things on the phone, and he shared a story of a contractor […]

We just concluded a long stretch of workshops with several clients, and regardless of company or industry, a few things remain intensely clear to us. You’ll never regret clarity and simplicity in your communication. People will never tell you “that was too clear,” or “you got to the point too quickly,” or “your message was […]

“Wow, that meeting was great. I wish it was a lot longer.” “When she explains things everything seems more complicated. It’s great.” “He never gets to the point. I love listening to him.” “It’s always hard to understand his main message, which is why I love his presentations.” “Her slide decks look like a passage […]

Last post of the week… I’m running to the airport now to begin the long trip home from Singapore. It’s been a great trip, but I’m excited to head home. I love being home, but I also love what international travel does for my approach to my business. I love being forced to stretch boundaries […]

In our last post, we talked about the undeniable benefits of having a broad perspective on communication and having a high sensitivity for audience understanding. Global travel is a great way to broaden your perspective and to realize the vastly different ways people communicate. We believe firmly in audience understanding as a mission critical component […]