Persuasion

In nearly every one of our communication workshops, we spend significant time discussing the role of detail in 21st century communication. Does detail matter? Of course it does. How much detail is necessary? That depends on many things: who your audience is, how familiar they are with the topic, how senior they are, how mission […]

Have you ever written or sent something to a friend or a colleague, perhaps something important, that you worked hard on, and then been surprised when no prompt response came? It is hard in this situation to know what to think, or how to feel. Did I say something wrong? Did they not like it? […]

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like” or “you know”? Hard to listen to that after a while. How about the person who qualifies everything they say with a […]

I prefer speaking with people who think differently than I do. It’s more interesting. It’s more challenging. It makes me think. It opens my eyes to other perspectives. And sometimes it makes me angry. But it’s all 100% healthy. And unfortunately our society – in business and politics, and especially on social media – is […]

Sometimes it is hard to know the right way to say or write something. Sometimes it is hard to know the correct tone to take. How should I speak to these people? How formal or informal should it be? The answers depend on lots of things: the nature and seriousness of the topic; the level […]

It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]

In an earlier post, we talked about the first critical step towards creating a well-aligned, motivated and productive team. You must have a clear direction, mission or goal for that team to be aligned around, before you have any hope of having an aligned team. What’s the second critical step? Well, at the risk of […]

This is a simple idea, but a very powerful one. We’ve all heard it before, yet so many of us continue to ignore it’s value. Whenever possible, tell your story with pictures and not words. Pictures create images in the mind, and for most of us the mind retains the things it sees much longer […]

The other day I was on a conference call with two good friends. One, Bill, is the CEO of US-based marine industry company. The other, Ron, is an independent marketing consultant. We were catching up on some business issues, and Bill made a comment that stuck with me. His company has had some communication challenges […]

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. And in order to do that, there are 5 ingredients that must be included in our recipe: Clarity, Brevity, Context, Impact, and Value. But how much […]