Persuasion

We spend an incredible amount of time speaking with our clients about capturing attention right up front when we speak. In a hyper-speed, over-scheduled, attention-starved world, it is critical that we have the skills to capture our audience’s attention right away. Otherwise, they will never engage, they won’t be listening, and they won’t absorb anything […]

We recently wrote about a powerful storytelling technique called Problem⇒Solution. It is a “cause and effect” technique, where you lay out the problem first, quantify the problem, and then share the solution and the benefits of the solution… and you do all of that as part of the OPEN in your presentation, conversation or meeting. […]

Today’s post was written by Brett Slater, Chief Social Media Officer at The Latimer Group. In addition to my work with The Latimer Group, I also work mornings as a radio DJ in my home state of Maine. And since I started working with The Latimer Group, I’ve been hyper-aware of how I communicate, especially […]

I spent a little time this past weekend capturing some thoughts after a heavy stretch of client work and travel. We have been delivering workshops to our clients at a brisk pace, and every once in a while, I like to pause after a big stretch and capture what I am learning. One of the […]

My colleagues and I at The Latimer Group speak frequently with clients about the need for credibility in the workplace. Credibility makes everything else possible. When you have credibility, nothing else matters. When you don’t have credibility, nothing else matters. Credibility is the “key to the castle.” so to speak, in the workplace. When you […]

Several months ago, The Latimer Group started collaborating with Switch and Shift, a website devoted to, as they say on their website, “the human side of business.” In addition to writing several articles for Switch and Shift, Dean was recently the featured guest on an episode of their Work That Matters podcast, hosted by Shawn […]

Speaking well can be pretty hard. Speaking in a way that captures attention, and helps you achieve your business goals can be intimidating for lots of people. It is hard, in many ways. But the keys to success can also be pretty simple, if you think about it the correct way. So let me make […]

In our communication skills workshops, there is a theme that always comes up that seems to surprise first-time participants. We talk about many of the most important aspects of great business communication: clarity, brevity, being memorable, setting context, communicating value, staying “on message”… all of the things that are required in the 21st century business […]

The “Information Age” unofficially began in the early 70’s, and with the growth of the internet, the amount of information we gather, process, and share continues to grow exponentially. Until recently, competitive advantage in the workplace has been determined by how well we use and manage all that information. However, at The Latimer Group, we […]

We’ve been writing a lot lately about “the new communication age” and life in a “post-PowerPoint world.” Communication skills have never been more important than they are right now. And one of the best ways to communicate in a powerful way is through the use of story. Story can be used in lots of ways. […]