Persuasion

Have you ever noticed that when people are making a business presentation, very often, they make the story sound super complicated? Have you ever noticed that once they sit down, and it is over, and someone asks simple questions, they can give simple, coherent answers? Have you ever listened to something they say in Q&A […]

Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attention spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of […]

Originally published with the Forbes Coaches Council, April 2018. When you have a great new idea, launching it successfully and refining into a unique value proposition are enormous accomplishments. But don’t stop there. To truly explore the potential of a new idea, you need to keep finding ways to communicate your passion and reach new audiences. […]

When you stand up to speak in a professional setting, there are three primary ways you are interacting with your audience: the message you have developed, the slides you have created, and the delivery skills you exhibit. All three matter, because all three impact your audience’s experience. Many people think about their work presentations this […]

Originally posted with the Forbes Coaches Council on Mar 13, 2018. When you come up with an innovative idea — a new product, a new company or a new initiative — taking the leap into the unknown can feel like the hardest part. But, getting a new idea off the ground is only one step […]

At The Latimer Group, we believe there are five “ingredients” that must be present in order to have effective, persuasive communication: Clarity, Brevity, Context, Impact, and Value. We teach these concepts in our workshops and write about them here on our blog all the time, and we believe that all great communication contains these five […]

Does your organization accurately communicate your message and your brand to the street? Does your entire organization communicate a consistent message out to your customers, vendors, partners or shareholders? Are you sure? The larger your organization is, the more common it is to have communication gaps. Simple fact. And therefore, the larger your organization is, […]

When we coach our clients on improving their persuasive communication skills, we don’t look at it as a matter of being “good” or “bad” at communicating. Obviously, not everyone communicates at the same level. For some, it comes very easily and naturally. For others, not so much. And for others, becoming more persuasive may be […]

If you can persuade others to think or act in a certain way, influence their decisions and behaviors, and build consensus among your colleagues, you have competitive advantage. Period. Full stop. In the 21st century business world, (where information is more available, attention spans have plummeted, organizations are leaner, and everyone is less loyal and […]

Originally published with the Forbes Coaches Council November 22, 2017. When we think about how to become better communicators, we often think about the tools we use: our data, our PowerPoint deck, our posture and poise. And these are crucial. But the real keys to sustained, long-term improvement and success as a communicator might surprise you, in […]