Persuasion

Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.” […]

Originally published with the Forbes Coaches Council, October 2018. Not everyone is naturally a great communicator. In fact, almost all successful communication — persuasive, engaging, inspiring — is made, not born. It requires preparation, skill and practice. Of course, it takes time, and we all know how little we have of that. What helps is […]

As you think about your next meeting, presentation, or sales call, consider how difficult it may be to persuade this audience to act on your message. Moving someone to action is a challenging task, especially if minds and behaviors must be changed in the process. But it can be done, and there are ways we […]

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. “Look, talent comes everywhere, but having something to say and a way to say it so that people listen to it, that’s a whole other bag. And unless you get out and you try to do it, you’ll never […]

My colleagues and I always talk about the importance of knowing your audience, and preparing for your work communication correctly. We work with our clients on their ability to clarify the message and the ask, and to try to anticipate what the audience will care about, and the questions or objections they may have. And […]

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. At the Latimer Group our mantra is “Great communication skills can change the world” and I was asked recently why I felt that was true both from a personal and a professional standpoint.    When I speak with workshop […]

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. Credibility. It is an all-important element of being persuasive. When you have credibility, the default setting for your audience will be a tendency to agree. The ability to persuade often comes down to a battle for credibility. Last […]

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. I’m a sailor and I compete locally, often teaming up with family and friends on Thursday nights. We are trying to win, for sure, but the laughs and camaraderie are central to the exercise.  Recently, we competed in […]

My colleagues and I speak all the time about the importance of “knowing your audience.” And many people nod when they hear us discuss this, because we are certainly not the only people who preach this principle. But even though lots of people know about the concept, lots of people also don’t do it very […]

One of the questions I get asked all the time is, “How can I be less nervous when I stand up to present?” Confidence in public speaking continues to be a problem for lots of people. The spotlight is fully on you, everyone is listening, and we all want to do well. It is not […]